Porsche new “Official Car & Mobility Partner” of the BOSS OPEN

Following the introduction of HUGO BOSS with its brand BOSS as title sponsor last year, the organizers of the ATP tennis tournament at Stuttgart's Weissenhof have been able to win over another renowned company. Starting with the upcoming tournament, Porsche AG will be the tournament's "Offical Car & Mobility Partner". 

Following the extremely successful start to the cooperation between tournament organizer e|motion and BOSS, sports car manufacturer Porsche will now be represented for the first time at this year's edition of the grass court tennis highlight at Stuttgart's Weissenhof. Porsche is thus underlining its commitment to top tennis in the Stuttgart region. Porsche AG will provide the shuttles at the BOSS OPEN. The fleet will consist of electrified vehicles and hybrid models.

"We are delighted that we have been able to win Porsche AG as another important partner for the BOSS OPEN. This underlines the great appeal and charisma of the Stuttgart tournament, the importance and international reputation of which have risen sharply since the switch to grass in 2015", explains tournament director Edwin Weindorfer.

"Tennis is a matter close to Porsche's heart - in addition to our renowned Tennis Grand Prix, we are delighted to support top men's tennis in the region," says Deniz Keskin, Head of Brand Management and Partnerships at Dr. Ing. h.c. F. Porsche AG.

“As title sponsor of the BOSS OPEN, we are excited to have our longstanding partner, Porsche AG, join us as a sponsor," says Daniel Grieder, CEO of HUGO BOSS.